The challenge.
Due to a changed policy of the government, Staatsbosbeheer had to seek a new source of income. The decision to do more with the camping grounds was made. Camping is an activity that suits the three pillars of Staatsbosbeheer: Experience, protect, and utilize. The grounds were already there, but they were managed jointly. By using a central focus and by taking the step to the digital world, the camping grounds must become profitable.