Explore Growth Together is what we stand for at Snakeware. Creating value together and building valuable partnerships. For this reason, we'd like to share our knowledge based on years of experience. In this blog, we'll take you through ten tips to generate more conversions. By implementing these tips, you can increase the chances of conversion on your website.

What are conversions?

In short, a conversion means that a visitor to your website takes a desired action. This action could be making a purchase, requesting information or a quote, or any other desired action.

Macro conversions are the primary goals of the website. For an e-commerce site, this could be a purchase, and for another website, it might be requesting a quote. Micro conversions are indicators that show the visitor's intent. Micro conversions are necessary steps to achieve a macro conversion.

1. Optimize the checkout process

By optimizing the checkout process, you can increase the website's return on investment. Recordings and heatmaps can help you identify where visitors drop off in the conversion funnel. By optimizing any disruptive factors in the funnel, you can improve the checkout process.

2. Mobile or desktop users?

By identifying the type of device visitors use to access the website, you can optimize the site accordingly. There are significant differences in mobile and desktop usage across different sectors. For example, B2B clients tend to have a higher proportion of desktop traffic compared to mobile traffic.

Curious about where your website can be improved? Feel free to contact us, and we'll work together with our experts to achieve this!

3. Call-to-action and important information above or below the 'fold'

Content above the 'fold' on a website is visible without the need for scrolling. The further down information is on a page, the less likely it is to be seen. Placing a call-to-action (CTA) above the 'fold' ensures that all visitors to the webpage see the CTA. If you place a CTA below the 'fold', only the percentage of visitors who scroll further will see it – a missed opportunity!

4. Optimize your call-to-actions

Continuously testing and analyzing your CTA's performance is crucial. By analyzing visitor behavior, you can determine whether they click on the CTA and understand the next steps. You can also test your CTA's with an A/B test, but more on that later.

5. A/B testing provides clarity

There are numerous elements on your website that you can test to improve performance and increase conversions. A/B testing is a useful tool for this purpose. You test whether your configured variant(s) contribute more to conversions than the original. Think of changes like customizing text on a CTA or its color. Changes to the layout or adjustments to the main menu can also be tested.

If you have enough traffic, create tests for both desktop and mobile users. Check if the results on desktop differ from those on mobile. In the case of a multilingual website, it's advisable to set up an A/B test for each language. We see significant differences in website usage per country, so keep this in mind when setting up an A/B test.

6. Keep forms simple

A form can also be a conversion point. Keep forms as concise as possible and only ask for information that is crucial for follow-up. Details can be gathered later in a potential follow-up appointment. Complex forms increase the likelihood of visitors dropping off, resulting in missed conversions.

7. Make smart use of certificates and quality marks

Displaying earned certificates and quality marks on your website communicates your organization's achievements. A certificate demonstrates that you meet certain expectations and requirements. Achieved certificates enhance the credibility of your organization and increase the likelihood of conversion.

8. Conversion optimization through various communication channels

Conversion optimization can also be achieved through other communication channels. Email marketing allows you to easily share messages with your (potential) customers. By measuring your open and click-through rates, you can determine how well your newsletter is received. Use UTM codes to accurately track visitor behavior in Google Analytics. Social media can also help you reach potential customers and direct them to your website.

9. Social proof is persuasive!

Making your website socially proof can be the extra push needed to convince a hesitant visitor. It's all about social proof: an age-old concept. You use customer reviews to provide that extra bit of persuasion that convinces visitors to choose your services.

10. Contact us!

Save the best for last. If you need guidance on improving conversions on your website, we can provide tailored advice. Interested? Contact us, and our experts are ready to assist you!

Never run out of content! Read all our blogs