Staatsbosbeheer

Stay in the most beautiful nature reserves and book smartly with Logeren at the Boswachter

Staatsbosbeheer's ambition requires creativity and expertise

logerenbijdeboswachter.nl
Campgrounds
K
Camping spots
+
K
Maandelijkse bezoekers
/10
Customer satisfaction
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Challenge

Staatsbosbeheer aims to make better use of the camping sites, as camping fits perfectly with the three pillars of Staatsbosbeheer: experiencing, protecting and utilizing. The return on these sites is optimized through a targeted digital approach. To respond to the changing needs of campers, Staatsbosbeheer has asked Snakeware to support the customer journey in a user-friendly manner.

For example, Logeren bij de Boswachter has been given new shape and content using the latest technology. The main challenge is to make it even easier and more understandable for campers to reserve, check in and pay for a nice spot online. The forester's hospitality is paramount, without forcing them into the role of receptionist. Accessibility has also been further improved with excellent performance on mobile devices.

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The solution

The result of our collaboration in 2023 is a complete Design System and a new UI, based on the solid foundation of Motif. The website has been completely rebuilt, based on techniques such as Vue3 and Nuxt.js.

In addition to the website, the UX and UI of the booking kiosk, which guests can use to make a reservation on the campsite, has also been optimized.

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The hybrid booking site

Staatsbosbeheer has opted for an innovative approach by leaving booking, check-in and payment to the guest themselves. The hybrid digital application serves as both a booking website and a booking kiosk that can be used on site at the campsite. This gives forest rangers the freedom to go out with guests and share the experience of nature with them.

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We wanted to make the transformation from a nature camping to a campground. Of course, we didn't stop with nature management. We are fully commited to keep developing our nature campground

KathyProduct Manager Kamperen
Donkergroen#144834
Staatsbosbeheer hert visual
Felgroen#BCE228
Staatsbosbeheer typography
StripingPatroon
Staatsbosbeheer tent visual
Geel#FFE100
Staatsbosbeheer slider element

Camping in the middle of the most beautiful nature reserves

Jeroen Buunen
Jeroen BuunenBoswachter
Explore
Expanding the basis of a new, fresh brand identity into a complete Design System was an inspiring search for a logical and user-friendly whole.
Growth
Smart optimizations in UX and UI have made the website simpler and more accessible. A faster website is the result of the new back-end and other technical optimisations.
Together
The collaboration with Staatsbosbeheer and its team has ensured that Logeren bij de Boswachter has also obtained the desired unit in line with Staatsbosbeheer.